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underdog

Ralph de Mol
automation
Salesforce Marketing Cloud Expert.

Call me
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What I do.

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Strategy



With over 11 years of experience, I eliminate blind spots in your customer journey and perfect your automation strategy for maximum impact.
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Implementation & Architecture


Technology should empower your marketing. I translate your ideas into working solutions in Salesforce Marketing Cloud. Without endless implementation cycles.
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Analysis & Segmentation


Data is the key to personalization. I turn raw figures into targeted segments and insightful reports. So you can deliver the right message to the right person, every time.
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Training & Coaching


Secure expertise in your own team. I upskill your staff in tech and strategy, ensuring they can confidently master Salesforce Marketing Cloud and 360 on their own.

More than just the inbox. Surprise, stand out, convert..

Email marketing needs to do more than just reach the inbox; it should captivate, stand out, and most importantly: convert. Many businesses miss opportunities because their Marketing Automation setup is too complex or impersonal. Underdog is here to change that.

As a specialist in Salesforce Marketing Cloud, I help large organizations set up personalized and dynamic campaigns. The goal? Ensuring every recipient gets the perfect message, at exactly the right moment.

Why Underdog?

I believe in the power of specialization. Not a full-service agency that acts as a jack-of-all-trades, but a dedicated partner with deep knowledge of a single platform. I focus entirely on Salesforce Marketing Cloud, because I know that only complete technical mastery delivers revolutionary results.

I guide you through the process, ensuring your campaign never becomes a 'black box', but a transparent growth engine. Whether it involves complex Data 360 challenges or creative email marketing flows: for Underdog, no challenge is too big.

Ready to take your campaigns to the next level?

Challenge me

Ralph de Mol.

Salesforce Marketing Cloud Marketer, Developer, Architect, and Fixer

A strong concept deserves flawless technical execution. I thrive on campaigns that don’t just work perfectly on the backend, but actually amplify the original idea. That is why I often go beyond the brief. Is the marketing automation setup technically complex? I ensure an uncompromising solution. Is there room for improvement? I proactively strategize to get the absolute most out of the concept.

As a freelance Salesforce Marketing Cloud specialist, I have had the privilege of working behind the scenes at leading organizations. I have applied my expertise for brands such as Greenwheels, Holland & Barrett, and Bugaboo.

My drive is simple: continuous improvement. I deliver the quality and impact you expect from a large agency, but with the personal dedication and flexibility of an independent expert. Always searching for the smartest solution, always driven to exceed expectations.

That is the true Underdog mentality.

Credentials

11 years experience in marketing automation

  • Salesforce Certified Marketing Cloud Email Specialist
  • Salesforce Marketing Cloud Administrator
  • Salesforce Certified Marketing Cloud Consultant
  • Salesforce Certified Marketing Cloud Developer
  • Salesforce Certified Data Cloud Consultant

Ralph de Mol

Contact.

Want to know more?

Curious how to organize your campaigns smarter and more efficiently? I am happy to share my expertise. Reach out for a no-obligation consultation, whether at your office or online. Together, we will uncover what is truly possible for your Data 360 strategy and results.

Schedule a meeting now

Or contact me on

+316 45 11 88 34
ralph@underdog.email

Underdog.
Maatweg 4
3761EH Soest

Kvk nr: 74160931
BTW nr: NL001174990B06

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